Hello. I’m Alexander Skoglund, an Art Director and Creative based in Gothenburg.
THOUGHTS
I believe that great advertising starts with conflict. Because wherever there is conflict, there is a story. I believe in big ideas that build brands and become part of popular culture. If you combine curiosity with creativity, you can create great change – change that is not only good for business, but also for the world.
I don’t believe in luck, or that things will turn out in your favour purely through circumstance. I believe that hard work comes first, and opportunities follow. My ambition has always been to surpass myself every time. Work hard, do it better – and never give up.
Over the past +10 years I’ve had the honour of working with clients like Telia, Länsförsäkringar, Volvo Cars, Call of Duty, Göteborg Film Festival, Göteborg Energi, Vichy, L'Oréal, Folkspel, and more besides.
AWARDS & HONORS
3 x Cannes Lions (1 bronze, 2 shortlist)
5 x Eurobest (2 bronze, 3 shortlist)
10 x One Show (1 gold, 1 bronze, 6 merit, 2 shortlist)
7 x LIA (3 silver, 4 bronze)
1 x D&AD (1 wood pencil)
10 x NY Festivals (1 silver, 2 bronze, 7 shortlist)
6 x Cresta (1 gold, 1 silver, 3 bronze, 1 shortlist)
2 x Guldägget (2 shortlist)
4 x 100-wattaren (2 gold, 2 shortlist)
6 x Spinn (1 gold, 1 silver, 4 shortlist)
2 x Strategy Awards (2 shortlist)
4 x Caples Awards (1 silver, 1 bronze, 2 shortlist)
2 x Webby Awards (2 shortlist)
2 x Svenska Designpriset (1 silver, 1 shortlist)
4 x Gyllene Hjulet (1 gold, 1 silver, 2 shortlist)
8 x Resumé (3 gold, 2 silver, 3 bronze)
Jury duty in Eurobest, Guldägget, The New York Festivals and Campaign of the month by Resumé.
I like to make boring things fun, complicated things simple and ugly things beautiful.
EXPERIENCE
2023 —
Art Director
We Are More
2016 — 2023
Art Director
Stendahls
2012 — 2016
Art Director
Ottoboni
2013
Interactive Communication Student
Berghs School of Communication
2010 — 2012
Art Director / Creative Director
Dragster
2009 — 2010
Art Director
Profil Komm.
2008 — 2009
Art Director Student
Beckerell School of Advertising