The energy industry has a great responsibility regarding climate issues and is often accused of doing nothing about it. Our mission was to enligthen the Gothenburg citizens that sustainability on the contrary is the key issue for Göteborg Energi, and that you as their customer are part of a journey towards a more sustainable world.
They gave us a list of 70 different sustainability efforts (both social and ecological) that they already do or are in the starting pits to begin with. Inspired by people such as Greta Thunberg and the global wave of environmental activism, we created a massive local campaign for outdoor, print, PR and digital media channels with the overall goal to create a good dialogue with the Gothenburg citizens.
In social media and digital touchpoints, we brought the messages to life in a fun and expressive way. Gothenburgers were also invited to dialogue with various sustainability experts and received continuous updates of the process towards creating a more sustainable city.
On the campaign site citizens can follow the long-term work in a transparent way and read more about all initiatives. They can also influence the work by voting on the initiatives they want to be prioritized.