Hello. I’m Alexander Skoglund, an Art Director and Creative based in Gothenburg.
THOUGHTS
I believe that great advertising starts with conflict. Because wherever there is conflict, there is a story. I believe in big ideas that build brands and become part of popular culture. If you combine curiosity with creativity, you can create great change – change that is not only good for business, but also for the world.
I don’t believe in luck, or that things will turn out in your favour purely through circumstance. I believe that hard work comes first, and opportunities follow. My ambition has always been to surpass myself every time. Work hard, do it better – and never give up.
Over the past 15 years I’ve had the honour of working with clients like Telia, Länsförsäkringar, Volvo Cars, Call of Duty, Göteborg Film Festival, Göteborg Energi, Vichy, L'Oréal, Folkspel, and more besides.
AWARDS & HONORS
3 x Cannes Lions (1 bronze, 2 shortlist)
5 x Eurobest (2 bronze, 3 shortlist)
4 x Guldägget (4 shortlist)
4 x 100-wattaren (2 gold, 2 shortlist)
1 x D&AD (1 wood pencil)
10 x One Show (1 gold, 1 bronze, 6 merit, 2 shortlist)
7 x LIA (3 silver, 4 bronze)
10 x NY Festivals (1 silver, 2 bronze, 7 shortlist)
7 x Cresta (1 gold, 1 silver, 4 bronze, 1 shortlist)
6 x Spinn (1 gold, 1 silver, 4 shortlist)
2 x Strategy Awards (2 shortlist)
4 x Caples Awards (1 silver, 1 bronze, 2 shortlist)
2 x Webby Awards (2 shortlist)
3 x Svenska Designpriset (1 silver, 2 shortlist)
4 x Gyllene Hjulet (1 gold, 1 silver, 2 shortlist)
2 x Swedish Content Awards (1 gold, 1 shortlist)
8 x Resumé (3 gold, 2 silver, 3 bronze)
Jury duty in Eurobest, Guldägget, The New York Festivals and Campaign of the month by Resumé.
I like to make boring things fun, complicated things simple and ugly things beautiful.
EXPERIENCE
2023 —
Art Director
We Are More
2016 — 2023
Art Director
Stendahls
2012 — 2016
Art Director
Ottoboni
2013
Interactive Communication Student
Berghs School of Communication
2010 — 2012
Art Director / Creative Director
Dragster
2009 — 2010
Art Director
Profil Komm.
2008 — 2009
Art Director Student
Beckerell School of Advertising