About.

Hello. I’m Alexander Skoglund, an Art Director and Creative based in Gothenburg. Currently working at Stendahls.

I believe that great advertising start with conflict. Because wherever there is conflict, there is a story. I believe in big ideas that build brands and become a part of the popular culture. By combining curiosity and creativity great change can happen. Change that is not only good for the business but for the world too.

I don’t believe in luck or that things will turn out in your favor purely by outside circumstances. I believe in hard work first and that opportunities come because of it. My ambition has always been to surpass myself every time. Do it better, work hard and never give up.

Over the past 10 years, I’ve had the honour to work with clients such as, Telia, Länsförsäkringar, Volvo Cars, Call of Duty, Göteborg Film Festival, Göteborg Energi, Vichy, L'Oréal, Folkspel, and more.

Awards & Honors

The One Show — Shortlist
Branded Entertainment / Experiential, 2021

The One Show — Shortlist
Branded Entertainment / Innovation, 2021


The One Show — Shortlist
Experiential & Immersive / Stunts, 2021

The One Show — Shortlist
Experiential & Immersive / Innovation, 2021

The One Show — Shortlist
Out of Home / Experiential & Immersive, 2021

The One Show — Shortlist
Out of Home / Innovation, 2021

The One Show — Shortlist
Public Relations / Events & Experiential, 2021

The One Show — Shortlist
Public Relations / Innovation, 2021

The Webby Awards — Nomination
Real Time Response Campaign, 2021

The Webby Awards — Nomination
Best Event Activation, 2021

Guldägget — Nomination
Public Relations, 2021


BestAdsOnTv — Best Interactive
Entertainment & Leisure, March 2021

Resumé — Silver
Månadens Idé, Feb 2021

BestAdsOnTv — Best Ambient
Entertainment & Leisure, Jan 2021

Cresta — Bronze
Social / Real Time Advertising, 2020

Cresta — Shortlist
Print / Out of Home, 2020

Resumé — Gold
Månadens Content, June 2020

Resumé — Bronze
Månadens Print, Feb 2020

100 Wattaren — Nomination
Internationellt, 2020

BestAdsOnTv — Best Interactive
Entertainment & Leisure, Dec 2020

BestAdsOnTv — Best Interactive
Entertainment & Leisure, Nov 2020

BestAdsOnTv — Best Outdoor
Public Service & Utilities, May 2020

BestAdsOnTv — Best Outdoor
Entertainment & Leisure, Feb 2020

BestAdsOnTv — Best Experiential
Entertainment & Leisure, Jan 2020

The Lovie Awards — Bronze
Online Advertising / Single, 2019

BestAdsOnTv — Best Interactive
Finance & Insurance, Dec 2019

BestAdsOnTv — Best Experiential
Finance & Insurance, Dec 2019

BestAdsOnTv — Best Experiential
Entertainment & Leisure, Oct 2019

BestAdsOnTv — Best Interactive
Household, June 2019

BestAdsOnTv — Best Ambient
Household, June 2019

BestAdsOnTv — Best Outdoor
Charities & Appeals, Sept 2018

Resumé — Bronze
Månadens Utomhus, Aug 2018

DN Reklamcupen — Shortlist
Print, 2018

Svenska Designpriset — Nomination
Mobile Device, 2014

Resumé — Gold
Månadens Film, Nov 2011

Epica Awards — Shortlist
Home & Furnishing, 2011

Creative Print Awards — Nomination
Print, 2011

2016 -
Art Director
Stendahls

2012 - 2016
Art Director
Ottoboni

2013
Interactive Communication Student
Berghs School of Communication

2010 - 2012
Art Director / Creative Director
Dragster

2009 - 2010
Art Director
Profil Komm.

2008 - 2009
Art Director Student
Beckerell School of Advertising