Hello. I’m Alexander Skoglund, an Art Director and Creative based in Gothenburg. Currently working at Stendahls.

I believe that great advertising start with conflict. Because wherever there is conflict, there is a story. I believe in big ideas that build brands and become a part of the popular culture. By combining curiosity and creativity great change can happen. Change that is not only good for the business but for the world too.

I don’t believe in luck or that things will turn out in your favor purely by outside circumstances. I believe in hard work first and that opportunities come because of it. My ambition has always been to surpass myself every time. Do it better, work hard and never give up.

Over the past 10 years, I’ve had the honour to work with clients such as, Telia, Länsförsäkringar, Volvo Cars, Call of Duty, Göteborg Film Festival, Göteborg Energi, Vichy, L'Oréal, Folkspel, and more.

Awards & Honors

3 x Cannes Lions (1 bronze, 2 shortlist)
5 x Eurobest (2 bronze, 3 shortlist)
10 x One Show (1 gold, 1 bronze, 6 merit, 2 shortlist)
7 x LIA (3 silver, 4 bronze)
1 x D&AD (1 wood pencil) 
9 x NY Festivals (1 silver, 2 bronze, 6 shortlist)
5 x Cresta (1 gold, 1 silver, 2 bronze, 1 shortlist)
4 x Caples Awards (1 silver, 1 bronze, 2 shortlist)
2 x Webby Awards (2 shortlist)
3 x 100-wattaren (2 gold, 1 shortlist)
2 x Svenska Designpriset (1 silver, 1 shortlist)
1 x The Lovie Awards (1 bronze)
1 x Epica (1 shortlist)
1 x Clio (1 shortlist)
1 x Guldägget (1 shortlist)
7 x Resumé (3 gold, 2 silver, 2 bronze)

Jury duty in Eurobest, The New York Festivals and Resumé – Campaign of the month.

2016 -
Art Director

2012 - 2016
Art Director

Interactive Communication Student
Berghs School of Communication

2010 - 2012
Art Director / Creative Director

2009 - 2010
Art Director
Profil Komm.

2008 - 2009
Art Director Student
Beckerell School of Advertising